Marketing automation is a great thing. A wonderful thing. A huge time saver for marketing managers everywhere. And if you’re a potential client who’s honestly interested in a product or service… lead nurturing specifically can serve as a great reminder. A true win/win for all of us involved.
Because of this, being the recipient of a lead nurturing campaign doesn’t typically bother me. Except for when the nurturing process is completely obvious, unoriginal, and/or emails are sent within too short of a time frame (I was recently bombarded with four emails in one day!).
When creating a lead nurturing campaign in <insert Eloqua, Hubspot, Marketo, etc here>, utilize original messaging, be genuine, and look at the drip timeline from the perspective of a prospective customer instead of spamming their inbox with generic pitch after pitch x pitch.