My Resume

Paul Bradish

Paul Bradish

Full Stack Digital Marketer

I am a passionate and professional Digital Marketing Manager with more than 15 years of high-quality experience in this fast paced, ever-changing industry. I excel at strategy, management, and execution of digital projects and am continuously expanding my skill set. I take pride in a unique blend of up-to-date technical knowledge, creative problem solving, and client facing ability.

• Digital Marketing Organic Search (SEO) Paid Search (SEM)
Data Analytics Google Analytics 4 Univeral Analytics
Google Tag Manager Microsoft Power BI Tableau
Email Marketing Content Marketing Social Media
HTML5 CSS3 JavaScript

Work Experience

⭐ Emergent Software

Digital Marketing Manager (Remote)
Emergent Software | 2/2022 – Present
Minneapolis, Minnesota, United States

Regularly listed in the top custom software development companies in the Twin Cities and voted one of the best places to work, Emergent Software offers a full set of services from custom software development to ongoing maintenance & support to clients across all industries in the Twin Cities, Minnesota and throughout the US.

Specializing in the Microsoft stack, we are a Gold Certified Microsoft Partner with a talented team of full-stack developers, SQL Server DBA’s, UI/UX designers, Azure architects, Office 365 consultants and project managers.

  • Function as the point of contact managing digital marketing vendor relationships.
  • Create content, case studies, and landing pages for the company website and blog.
  • Manage all social media platforms with an emphasis on LinkedIn and Twitter.
  • Develop customized reporting dashboards, analyze data, and provide in-depth insights and recommendations based on findings for the organization and its clients.
  • Perform ongoing tagging audits and reviews to ensure that data collection is optimized and impact to site speed is kept to a minimum.
  • Lead both on-page and off-page search engine optimization (SEO) efforts to increase website traffic and lead generation. Tools commonly used are Google Search Console, Core Web Vitals, GTmetrix, Moz, SEMrush, and Scrapebox.
QA1 Precision Products

Digital Marketing Specialist (Hybrid)
QA1 Precision Products | 8/2020 – 2/2022
Lakeville, Minnesota, United States

  • Designed, developed, launched, measured, and optimized marketing campaigns and initiatives
  • Developed custom audience targeting and implemented retargeting efforts
  • Analyzed campaigns and initiatives and provide recommendations to optimize performance
  • Collaborated with content team on optimized delivery of high-level messaging and content
  • Performed A/B & multivariate tests and ensure precision in campaign implementation
  • Configured and optimized conversion activities on QA1.net via Google Tag Manager & analytics events
  • Maintained digital reporting of Marketing KPI’s by integrating connections into Tableau to create custom dashboards
  • Maintained and integrated email databases, lists, and segments to bring company closer to SSoT
  • General marketing support (open houses, car cruises, local shows)
Impact Connects

Digital Marketing Project Manager (Hybrid)
Impact Connects | 8/2017 – 7/2020
Minneapolis, Minnesota, United States

  • I worked within the Digital Marketing Team, in a client-facing role collaborating with internal and external stakeholders to plan, schedule, and support multi-channel digital marketing execution in support of client engagements.
  • I configured and test campaign execution through marketing automation platforms, including program automation, email, mobile (messaging, SMS, mobile push), internet display ads, social advertising, and reporting.
  • I provided full life cycle digital content management support within client campaigns and supporting the Impact Enterprise Lead Generation process, including content procurement consistent with the overall content strategy.
  • I executed tagging and analytics strategies for data collection, analysis, and reporting
  • I evaluated email content for deliverability and regulatory compliance.
Red Wing Shoes

Digital Analytics Specialist (Hybrid)
Red Wing Shoes | 4/2015 – 11/2016
Red Wing, Minnesota, United States

  • I worked with both Multi-channel and Marketing teams, collecting, analyzing and reporting on web-based analytics such as site traffic, click navigations, page performance, website behavior and customer experience; email, social engagement, and enhanced e-commerce.
  • I researched quantitative data gathered with software management tools, traffic extracts, click-streams, and drill-downs to develop and understand consumer behavior, demographics and life cycle, applying statistics based market intelligence to business issues and formulate e-commerce recommendations.
  • I worked closely with website team to identify gaps in the data capture strategy, develop recommendations that improve conversions and consumer engagement.
  • I managed strategic and technical aspects of in-house paid search and search engine optimization.
  • I provided expertise to the following brands: Red Wing Shoes, Red Wing Heritage, Irish Setter Hunt & Work, Vasque, Worx & B2B.
August Ash

Internet Marketing Strategist
August Ash | 8/2014 – 4/2015
Bloomington, Minnesota, United States

  • I worked with clients to help their websites attract more visitors and influence those visitors to take measurable action while on the site.
  • I analyzed, developed, presented and executed new marketing strategies that lead to significant improvements in organic search engine performance.
  • I achieved maximum ROI and consistent growth in regard to pay-per-click advertising campaigns. (Search, Shopping, Display & Social)
  • I made use of web metrics and statistical analysis to provide detailed analytics reporting to clients.
Russell Herder

Digital Strategist
Russell Herder | 2/2014 – 7/2014
Minneapolis, Minnesota, United States

  • I presented high level perspectives on digital marketing strategy, trends and technology.
  • I lead development of digital content, SEO, paid search, social media, and web design.
  • I provided detailed analytics, observations, and recommendations to clients.
Bradish Enterprises (Freelance)

Freelancer / Self Employed (Remote)
Bradish Enterprises | 2006 – 2017
Twin Cities, Minnesota, United States

  • I performed freelance and contract digital marketing services in the areas of Search Engine Optimization / Marketing, Paid Social, Web Analytics (Google & Adobe) and UX for numerous small businesses, corporations, & agencies.

Certifications

Google Analytics Certification

Google Analytics Certification
Google Digital Academy (Skillshop) | 8/2022
Credential ID 124244278

SEMrush Technical SEO

Technical SEO Exam
Semrush | 8/2020
Credential ID d7d0dbad568c252

IBM Watson Campaign Automation
IBM Watson Campaign Automation (Fundamentals)
IBM Watson Campaign Automation (Integration)
IBM | 9/2017
Hubspot Inbound Certification
Hubspot Inbound Certification
Hubspot | 1/2016

Education

Continued Education
  • Tableau for Data Science 2022 (udemy.com, 2021)
  • Creative Problem Solving (coursera.com, 2021)
  • The Art of Storytelling (masterclass.com, 2020)
  • The Web Developer Bootcamp (udemy.com, 2019)
  • Customer Experience & Journey Mapping (thedma.org, 2017)
College

Brown College
Mendota Heights, MN | 2002-2003
Associate of Applied Science in Network Technology